Advanced Mobility in Brittany
BMA - Bretagne Mobilité Augmentée
Caroline Pauwels graduated with an MBA from Solvay Business School in Belgium in 1988.
BMA, for "Bretagne Mobilité Augmentée" (Advanced Mobility in Brittany) is a project launched in 2012 by the Chambers of Commerce of the Brittany Region, with the financial support of ADEME, the French national Agency in charge of energy transition and reduction of CO2 emissions. The general idea was that the prospective of mobility in the actual context of "transition" in many domains (energy, ecology, digital) is very difficult because the end users of the new services have no idea about the content and the price of what will be proposed to them in coming years.